Tucson Water

We’re water nerds and we cannot lie! Kaneen’s strategists and project managers understand water operations, resources, conservation, regulations and water quality – and can translate those complex and often fast-changing issues into materials that capture attention. We’re proud to have been a partner with Tucson Water for more than 20 years, ready to evolve as our community changes and sustainability demands.

Explaining SHARP

Tucson Water’s Southeast Houghton Area Recharge Project (SHARP) is a visionary sustainability project that combines public amenities, recreation, nature, and water recycling. Kaneen’s focus: create interpretive signs and develop a short video to explain how SHARP works and its benefits.

Watch the short video here.

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SHARP Interpretive Sign-Recharge-Digital

Water Matters

Special Issue

In less than a week, Tucson Water and Kaneen created a special issue of Water Matters focusing on water quality and COVID-19. The issue responded to customer’s questions -- and fears --- about their tap water with facts, links and kindness. English and Spanish, hard copy, and online.  

Hey Autopay Customers, It’s Time to Enroll!

Customers who pay their water, sewer or trash/recycling bills with autopay, can set it up, link it and be assured all is well…until the City of Tucson launches a new online system. We helped to create a multi layered campaign alerting autopay customers of the change and their need to enroll. It worked: within 6 business days, 60% of the autopay customers – or 11,560 customers -- had enrolled in the new system.   

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TW Autopay Postcard.jpg
TW PSA Covers for Kaneen site-01.jpg

We Keep Your Water Flowing

Tucson Water Reliable

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PSAs &
Public Education

Tucson Water has a history of engaging PSAs and education campaigns about water resources. Evidence: iconic Beat the Peak/Pete the Beak spots, plus recent PSAs and videos such as We Keep Your Water Flowing, Five Water Resources, Reservoir Divers and The Santa Cruz River Heritage Project.     

Facilication &
Process Improvement

Kaneen’s facilitator team has helped Tucson Water with improving emergency preparedness plans, redesigning utility statements, eliminating redundant data systems and creating better public education programs about water.


We’ve conducted a wide range of research for the utility: Tucson Water’s first statistically valid online survey, Decision H2O intercept taste tests, customer focus groups, phone surveys and rebranding brainstorming. We partner with locally based firms FMR and ilumina consulting.