When Green Valley Hospital emerged from bankruptcy after 18 months, Kaneen partnered with the new management company team to create and implement a strategic communications plan.
A new mark reflects the mountains surrounding the Santa Cruz Valley, a wider customer base for this growing full-service acute care facility. The mark translates easily to signs, eblasts, physician profile cards, patient materials, digital and print ads, banners and more.
Events & Photography
Behind-the-scenes, Kaneen helped to plan and coordinate two successful Hospital open houses, provider and public tours, and physician lectures. Kaneen associates, working with photographer Martha Lochert, directed on-site photo shoots, creating an extensive image bank.