Kaneen loves telling Santa Cruz Valley Regional Hospital’s success story as one of the nation’s thriving rural area healthcare providers. Today -- despite the challenges of COVID and the dynamic healthcare landscape – Santa Cruz Valley Regional Healthcare has expanded, with a thriving medical campus, adding new providers and specialists, opening clinics, and launching new technology. What hasn’t changed: healthcare that’s professional, kind, and local.
A new mark reflects the mountains surrounding the Santa Cruz Valley, a wider customer base for this growing full-service acute care facility. The mark translates easily to signs, eblasts, physician profile cards, patient materials, digital and print ads, banners and more.
The new mark and clean look are on physician profile cards, patient discharge folder, privacy statements, campus maps, internal signage and a series of brochures that highlight patient services.
Connecting with Website & Social Media
We pushed the Hospital’s GoDaddy website platform to the max with more images and downloads, links to short videos, new physician profiles, and updated content. Regular eblasts average an open rate of more than 50%.
Print Ads that Resonate
Print ads complement digital outreach and earned media, targeting the diverse audience a short drive from SCVRH: Green Valley, Sahuarita, Nogales, Rio Rico, Tubac, Amado and Sonoita.
Events & Photography
Behind-the-scenes, Kaneen helped to plan and coordinate two successful Hospital open houses, provider and public tours, and physician lectures. With COVID, we worked to create a new image bank that emphasized safety, accessibility, and staff professionalism. We work closely with Tucson-based photographer Martha Lochert.