Kaneen loves telling Santa Cruz Valley Regional Hospital’s success story as one of the nation’s thriving rural area healthcare providers. Today -- despite the challenges of COVID and the dynamic healthcare landscape – Santa Cruz Valley Regional Healthcare has expanded, with a thriving medical campus, adding new providers and specialists, opening clinics, and launching new technology. What hasn’t changed: healthcare that’s professional, kind, and local.  

Logo Mark

A new mark reflects the mountains surrounding the Santa Cruz Valley, a wider customer base for this growing full-service acute care facility. The mark translates easily to signs, eblasts, physician profile cards, patient materials, digital and print ads, banners and more.

GVH logo.jpeg
arrow grey-01.png


The new mark and clean look are on physician & service rack cards, patient discharge folder, privacy statements, campus maps, internal signage, and a 20-page Welcome brochure.

Tox Lab Rack Card_FINAL_Page_2.jpg
Tox Lab Rack Card_FINAL_Page_1.jpg
Santa Cruz Valley Healthcare Booklet.jpg
website mockup-03.png
ER in 15 mobile eblast-10.png

Connecting with Website & Social Media

We pushed the Hospital’s GoDaddy website platform to the max with more images and downloads, links to short videos, new physician profiles, and updated content. Regular eblasts average an open rate of more than 50%.    

KGVY July 2021.jpg
Campus Services_Valley Full Pg_July.jpg

Print Ads that Resonate

Print ads complement digital outreach and earned media, targeting the diverse audience a short drive from SCVRH: Green Valley, Sahuarita, Nogales, Rio Rico, Tubac, Amado and Sonoita.

MLP_5833_smaller file.jpg

Events & Photography

Behind-the-scenes, Kaneen helped to plan and coordinate two successful Hospital open houses, provider and public tours, and physician lectures. With COVID, we worked to create a new image bank that emphasized safety, accessibility, and staff professionalism. We work closely with Tucson-based photographer Martha Lochert.