Parking is accessible, ample and easy to use are Park Tucson’s key messages. Since 2011, Kaneen has created Park Tucson materials that echo that message: a fresh brandmark, a weekly eblast, Facebook and Twitter content, web content, brochures, and signage. We’ve also worked with Park Tucson to promote the GoTucson Parking app, create a free Take-Out Parking for curbside pickup at eateries during the COVID-19 pandemic, and encourage people to park and ride the Sun Link streetcar.
New Brand Mark
A fresh new icon based mark that works across mediums.
Kaneen grew Park Tucson Facebook followers from 900 to 12,135. A key driver: Consistent social media posting and creating a weekly eblast linking downtown events with easy Park Tucson parking options.
Park Tucson's Gem Ride offers free shuttle service to the world's largest Gem and Mineral Show. More than 65,000 attendees see Gem Ride signs, vehicle wraps, printed guides, eblasts, special publication maps and online content.
Online maps, where to park digital guides.
Monument signs, parking lot signs, A-frames for special events, meter decals and pay machine signage.