Check out the latest work produced by the Kaneen Communications team.
Creating an ADA-Friendly Mark
From creating How-to online materials that are ADA-compliant to gathering feedback on streetcar accessibility, Kaneen team members are confident about developing engagement tools. But creating an ADA-friendly mark for the new City of Tucson Planning & Development Services online portal offered a new layer of knowledge.
Online Polls Resonate with Customers
Flash fun polls are a great way to engage and learn from water customers – and for Tucson Water to develop content that connects to their users. We worked with utility communication pros to create and administer Survey Monkey polls about Water Quality and Conservation in December 2020 and August 2021 Digital Water Matters.
Ready, Set, REC!
When Tucson Parks and Recreation Department leaders said, “We want our new mobile recreation van program to look fun, interesting for all ages, fresh and bold,” Kaneen did the marketing happy dance. We facilitated Zoom feedback sessions with six Ward offices and Parks & Recreation leadership to develop the Ready, Set, REC! name and mark, design a van wrap, QC wrap production, and customize a hood wrap for each Ward. Ready, Set, REC! vans are filling the void left by COVID closures, going to Ward parks to deliver ring toss, stretching, sustainable gardening, board games, arts & crafts, and more.
We Are Prepared Outreach
For more than 30 years, Tucson Water has prepared for the challenges of what the future may hold: shortages on the Colorado River, climate change, and continued drought. We worked with Tucson Water’s public information professionals to explain the How? through a coordinated outreach effort that included a :30 PSA, a :60 PSA, Water Matters insert, digital Water Matters, earned media, and social media.
Media Helps to Champion Nonprofit's Protection of Unique Lands
Arizona Land and Water Trust turned to Kaneen to help with a major announcement about this nonprofit’s visionary conservation campaign to purchase and protect 1,310 acres of Sopori Creek and Farm in Amado, a unique area with rare grandfathered-water rights, irrigated farmland, a rich biotic community, and a storied history.Our role: help to craft a internal and external announcement plan, develop key messages, create a digital media kit, approach media with short pitches, and ensure all questions were answered.
Here’s The Spot!
Park Tucson continues to pivot and innovate with the addition of The Spot signs around the core of Tucson. Now carpoolers and rideshare passengers have a designated meeting Spot, helping to keep traffic flowing and riders safe.
Developing Closure & Project Maps
After 40 years of transportation & transit projects, Kaneen project managers and artists have mastered the art of creating easy-to-understand project maps. We understand that accurate and timely closure & access maps are critical to businesses, first responders, schools, and neighborhoods.
Water and Arizona Bilingual
Engaging and educating the entire community is essential to Tucson Water, the largest water utility in the Tucson area, serving 722,000 customers. Kaneen adapts Water Matters newsletter content for a full-page ad in Arizona Bilingual, the only bilingual publication in Southern Arizona with a monthly audience reach of more 150,000 people.