Check out the latest work produced by the Kaneen Communications team.
New Mark for City of Tucson
Tucson is a growing, vibrant city – and needed a modern mark that reflected that energy! Using a five-step creative process, Kaneen worked with key City staff to create a new digital-friendly mark. This ADA-compliant mark package comes with a brand guide and templates for websites, FB, Instagram, videos, memos, media releases, virtual backgrounds, & more.
Great Images Grab Attention
Tucson Water had an image wish list and the Kaneen team delivered 400 images over 2 half days and 9 locations. From donning hardhats to visit a reservoir rehab in action to close ups of the Water Quality Lab pros, it was a blast. Shout out of thanks to Martha Lochert Photography and Leslie Evans Studio.
Green Stormwater Infrastructure (GSI) Made Easy
Kaneen teamed up with Tucson Water’s GSI pros to create a new program name and mark that would connect to the public and work in Spanish. The Storm to Shade name focuses on GSI’s key benefits and the mark incorporates raindrops and leaves of the ironwood tree, native to Arizona’s Sonoran Desert. Watch for Storm to Shade to appear on pilot project signage, fact sheets, and e-signatures.
Media Helps to Champion Nonprofit's Protection of Unique Lands
Arizona Land and Water Trust turned to Kaneen to help with a major announcement about this nonprofit’s visionary conservation campaign to purchase and protect 1,310 acres of Sopori Creek and Farm in Amado, a unique area with rare grandfathered-water rights, irrigated farmland, a rich biotic community, and a storied history.Our role: help to craft a internal and external announcement plan, develop key messages, create a digital media kit, approach media with short pitches, and ensure all questions were answered.
Expanding Outreach for the Church Ave Project
Tucson Delivers/Better Streets bond funds offered an opportunity to expand Church Ave from a repaving job to a visionary redesign making it easier to bike, drive, or take transit in the area. Kaneen, guided by Department of Transportation & Mobility leaders, created a Church Ave website, fact sheet (Eng/Span), an interactive map, and help to coordinate in-person and virtual meetings.
Clickable Eblasts & Progress Reports
Our mantra: Make eblasts scrollable, clickable, and easy to scan – especially when explaining the facts around voter-approved bonds and sales tax initiatives. That translates into linking to short videos and project albums, icon callouts, and colorful charts. It also means an average open rate of .
Developing Closure & Project Maps
After 40 years of transportation & transit projects, Kaneen project managers and artists have mastered the art of creating easy-to-understand project maps. We understand that accurate and timely closure & access maps are critical to businesses, first responders, schools, and neighborhoods.
Water and Arizona Bilingual
Engaging and educating the entire community is essential to Tucson Water, the largest water utility in the Tucson area, serving 722,000 customers. Kaneen adapts Water Matters newsletter content for a full-page ad in Arizona Bilingual, the only bilingual publication in Southern Arizona with a monthly audience reach of more 150,000 people.