Check out the latest work produced by the Kaneen Communications team.
MaskUpTucson Short Videos
Wearing a mask in public is a critical behavior change to slowing the spread of COVID. Kaneen did the creative, writing and directing of two short videos in English/Spanish featuring the Mayor and Council Members answering the question, “Who do you wear a mask for?” The call to action: “Wear a mask for you, for others and for Tucson” links personal action to the public good. Keeping it local, we worked with Tucson-based photographer Martha Lochert and director/producer Scot Litteer.
In less than a week, Tucson Water and Kaneen created a special issue of Water Matters focusing on water quality and COVID-19. The issue responded to customer’s questions -- and fears --- about their tap water with facts, links and kindness. English and Spanish, hard copy, and online.
Park Tucson’s customer lobby bustles with people wanting permits, making payments and asking questions, so safe distancing is important. These floor spots offer a reminder in English and Spanish, incorporating echoes of Park Tucson’s brand mark and colors. Next up, we’ll design resilient pavement reminders for payment kiosks.
Hey Autopay Customers, It’s Time to Enroll!
Customers who pay their water, sewer or trash/recycling bills with autopay, can set it up, link it and be assured all is well…until the City of Tucson launches a new online system. We helped to create a multi layered campaign alerting autopay customers of the change and their need to enroll. It worked: within 6 business days, 60% of the autopay customers – or 11,560 customers -- had enrolled in the new system.
COVID Loan Relief for Small Businesses
The City of Tucson was eager to get the word out about zero percent interest loans available to small businesses affected by COVID-19 – particularly minority-, women-, veteran- and disability-owned businesses and/or small businesses in low to moderate income areas. We wrote, designed and placed online and paper banners, plus created an eblast, social media and radio PSAs. Result: 70 qualified applicants.
Creating Fun & Factual Prop 407 Materials
The City of Tucson tapped Kaneen to create educational materials for Prop 407, the 2018 Parks + Connections bond package. Our team designed, researched, wrote and produced a mini info card, fact sheets, a traveling map/info board for outreach presentations and helped to craft maps and Q&A for the voter guide. Content, design and images adhered to the requirements for Political Action Guidelines for Employees and Officers.
Great Project Manager Tools
Kaneen’s in-house map guru has been working with ArcGIS, GIS, and Google Maps for years, producing materials that project managers, engineers, environmentalists, public outreach specialists and planners love to use. It takes meticulous work, spatial skill and patience to incorporate detailed or representative maps into display boards, project fact sheets, web content, route maps, construction updates, direct mail and more.
Water and Arizona Bilingual
Engaging and educating the entire community is essential to Tucson Water, the largest water utility in the Tucson area, serving 722,000 customers. Kaneen adapts Water Matters newsletter content for a full-page ad in Arizona Bilingual, the only bilingual publication in Southern Arizona with a monthly audience reach of more 150,000 people.