We’re water nerds and we cannot lie! Kaneen’s strategists and project managers understand water operations, resources, conservation, regulations and water quality – and can translate those complex and often fast-changing issues into materials that capture attention. We’re proud to have been a partner with Tucson Water for more than 20 years, ready to evolve as our community changes and sustainability demands.
We Are Prepared Outreach
For more than 30 years, Tucson Water has prepared for the challenges of what the future may hold: shortages on the Colorado River, climate change, and continued drought. We worked with Tucson Water’s public information professionals to explain the How? through a coordinated outreach effort that included a :30 PSA, a :60 PSA, Water Matters insert, digital Water Matters, earned media, and social media.
Tucson Water’s Southeast Houghton Area Recharge Project (SHARP) is a visionary sustainability project that combines public amenities, recreation, nature, and water recycling. Kaneen’s focus: create interpretive signs and develop a short video to explain how SHARP works and its benefits.
Watch the short video here.
Hey Autopay Customers, It’s Time to Enroll!
Customers who pay their water, sewer or trash/recycling bills with autopay, can set it up, link it and be assured all is well…until the City of Tucson launches a new online system. We helped to create a multi layered campaign alerting autopay customers of the change and their need to enroll. It worked: within 6 business days, 60% of the autopay customers – or 11,560 customers -- had enrolled in the new system.
Tucson Water has a history of engaging PSAs and education campaigns about water resources. Evidence: iconic Beat the Peak/Pete the Beak spots, plus recent PSAs and videos such as We Keep Your Water Flowing, Five Water Resources, Reservoir Divers and The Santa Cruz River Heritage Project.
Kaneen’s facilitator team has helped Tucson Water with improving emergency preparedness plans, redesigning utility statements, eliminating redundant data systems and creating better public education programs about water.
We’ve conducted a wide range of research for the utility: online survey, Decision H2O intercept taste tests, customer focus groups, fun customer polls, phone surveys and rebranding brainstorming. We partner with locally based firms FMR and ilumina consulting.