New Work
Check out the latest work produced by the Kaneen Communications team.
Old Nogales Interceptor Mailer
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Joaquin Murrieta Park Outreach
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Fire Station 9 Ribbon-Cutting & Grand Opening
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New Mark for City of Tucson
Tucson is a growing, vibrant city – and needed a modern mark that reflected that energy! Using a five-step creative process, Kaneen worked with key City staff to create a new digital-friendly mark. This ADA-compliant mark package comes with a brand guide and templates for websites, FB, Instagram, videos, memos, media releases, virtual backgrounds, & more.
Great Images Grab Attention
Tucson Water had an image wish list and the Kaneen team delivered 400 images over 2 half days and 9 locations. From donning hardhats to visit a reservoir rehab in action to close ups of the Water Quality Lab pros, it was a blast. Shout out of thanks to Martha Lochert Photography and Leslie Evans Studio.
Green Stormwater Infrastructure (GSI) Made Easy
Kaneen teamed up with Tucson Water’s GSI pros to create a new program name and mark that would connect to the public and work in Spanish. The Storm to Shade name focuses on GSI’s key benefits and the mark incorporates raindrops and leaves of the ironwood tree, native to Arizona’s Sonoran Desert. Watch for Storm to Shade to appear on pilot project signage, fact sheets, and e-signatures.
Connecting Voters to Prop 411
In May 2022, more than 70% of Tucson voters approved Proposition 411 that extended a half-cent sales tax for streets and safety improvements! We’d like to think we helped with a strategic voter education campaign. Kaneen simplified, designed, and produced voter education materials, including an info card, fact sheet, digital banner, and more.
Spanish
English
MaskUpTucson Short Videos
Kaneen did the creative, writing and directing of two videos in English/Spanish
featuring the Mayor and Council Members answering the question, “Who do you wear a mask for?” The call to action: “Wear a mask for you, for others and for Tucson” links personal action to the public good. Keeping it local, we worked with Tucson-based photographer Martha Lochert and director/producer Scot Litteer.
Free Masks!
If you want people to wear masks, then make cloth masks free and easy to get! Working across City staff and departments, we helped with the planning, outreach and logistics of a special Saturday morning drive-up mask distribution event. Our team researched, wrote and created graphics for the Mask Wear & Care Guide too.
Online & Digital Delivers
Desktop and mobile banners with Tucson.com/Arizona Daily Star garnered 91,354 impressions and a 77% click rate. We got even more engagement with a Twitter sponsorship, paid Spanish media FB posts, and embedding info & video links in City department eblasts and Mayor and Council e-newsletters.
Transit Ads & Bus Wraps
With free transit rides during COVID, Sun Tran bus stop ads and partial wraps are a sure bet to reach people. The seven-week transit stop covered 16 stops and 28 wraps. Free added value: Sun Tran is running the MaskUp videos at transit centers through the end of October 2020.
Public Outreach Goes Green
During the last 18 months, the Kaneen has brought COVID-safe in-person public outreach to local parks: public updates on the Grant Road Improvement Project Phase 5 & 6 at Tahoe Park and La Madera Parks that Kaneen organized with Parks & Recreation staff, set up, vendor coordination, postcard notification, specific outreach to task force members and HOAs, staffing, and break-down. Plus, as part of the Community Conversation Outreach team, we coordinated bilingual intercept surveys at the Gene C. Reid Park.
Ready, Set, REC! Name & Mark
Our team researched and benchmarked other mobile recreation programs for inspiration, interviewed Parks & Recreation staff, and facilitated an internal brainstorming session for the new name and mark. The new name/mark incorporates an existing color palette with a more contemporary typeface, punctuation, and a declarative pop of green.
Website Explains $136.2M in ARPA Funding
Thanks to a rapid response by city staff and Mayor and Council, Tucson received $136.2M in American Rescue Plan Act (ARPA) funding. The Kaneen team organized and developed new content, created icons and graphics, sourced images, fact checked, and launched the ARPA website on the OpenGov platform.
Proposition 411
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