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City of Tucson
Parks & Recreation

A COVID lesson learned: the hunger for accessible and green public spaces is critical to well-being and respite. So, when Tucson Parks and Recreation Department leaders approached Kaneen and said, “We want our new mobile recreation van program to look fun, interesting for all ages, fresh and bold,” the Kaneen team did the happy dance. Over months, we worked with Ward offices and Parks & Recreation to develop all elements of the Ready, Set, REC! program, helping to bring fun and safe activities to local parks in the wake of COVID closures.

Ready, Set, Rec! Vehicle & Trailer Wraps

Armed with feedback and van dimensions, the Kaneen creative team tackled the design of the vehicle wrap. Specifically, each wrap has desert-related sunset hues, social media links, City of Tucson & Parks logos, and 10 icons that reflect fun activities inside each van. Trailer wraps complement the van design. We worked with a local wrap vendor, with the Kaneen designers overseeing QC and installation, all away from the public eye to build excitement for the big reveal and program kick off.

Arizona Parks and Recreation Association 2022 Marketing and Communication Award

Arizona Parks and Recreation Association 2022 Youth Enrichment Award

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A Master Plan for Joaquin Murrieta Park

Kaneen, working with Kimley-Horn and Tucson Parks & Recreation, set out to garner feedback to build on the vision of the Park’s 2013 Master Plan. We  administered an online/paper survey, hosted virtual & in-person meetings, developed postcards, and created banners, fact sheets, talking points, and comment cards. The result: 400+ responses and enthusiastic buy-in of the Park’s revised plan.  

Re-imagining Tucson’s Central Park

Collaborating with Tucson Parks & Recreation Department and design firm Sasaki, Kaneen led local engagement to develop a master plan for Tucson’s Reid Park. Over 8 months, there were more than 6,000 points of engagement: 6 community-wide pop-up events, 1 open house, and 3 community surveys with a combined response of 6,000+. The final park master plan design embraces an innovative and visionary approach to recreation, connection, inclusiveness, nature, and relaxation.

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