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City of Tucson
Parks & Recreation

A COVID lesson learned: the hunger for accessible and green public spaces is critical to well-being and respite. So, when Tucson Parks and Recreation Department leaders approached Kaneen and said, “We want our new mobile recreation van program to look fun, interesting for all ages, fresh and bold,” the Kaneen team did the happy dance. Over months, we worked with Ward offices and Parks & Recreation to develop all elements of the Ready, Set, REC! program, helping to bring fun and safe activities to local parks in the wake of COVID closures.

Ready, Set, REC! Name & Mark

Our team researched and benchmarked other mobile recreation programs for inspiration, interviewed Parks & Recreation staff, and facilitated an internal brainstorming session for the new name and mark. The new name/mark incorporates an existing color palette with a more contemporary typeface, punctuation, and a declarative pop of green.  

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Ready, Set, Rec! Vehicle & Trailer Wraps

Armed with feedback and van dimensions, the Kaneen creative team tackled the design of the vehicle wrap.  Specifically, each wrap has desert-related sunset hues, social media links, City of Tucson & Parks logos, and 10 icons that reflect fun activities inside each van. Trailer wraps complement the van design. We worked with a local wrap vendor, with the Kaneen designers overseeing QC and installation, all away from the public eye to build excitement for the big reveal and program kick off. 

Public Outreach Goes Green

During the last 18 months, the Kaneen has brought COVID-safe in-person public outreach to local parks: public updates on the Grant Road Improvement Project Phase 5 & 6 at Tahoe Park and La Madera Parks that Kaneen organized with Parks & Recreation staff, set up, vendor coordination, postcard notification, specific outreach to task force members and HOAs, staffing, and break-down. Plus, as part of the Community Conversation Outreach team, we coordinated bilingual intercept surveys at the Gene C. Reid Park.

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